Raymond Loewy - Aerodynamic Dust Catchers

To the stress the streamline when designing means of transportation is already justified for physical reasons. However, usual everyday objects hardly justify the aerodynamic form. Even bathroom scales or ice-crushers look as if they could move from own strength at unbelievable speed. Which motive could lie behind?

According to Loewy it is all about the sensory sensation caused by the touch with surfaces: “The forms wake all possible unaware associations — and the easier the form, the more pleasantly the caused sensation.” Just thereby Loewy appears modern, and he knew how to understand the material by the sense for the aesthetic and functional and he returned magic to the things they once lost.